Attention: Is your company facing a product recall?
We certainly hope that you never need to know how to handle a product recall.However, if you have arrived at this website, you might be facing that very possibility right now.
And you are probably very frustrated.
Let’s face it…very little information exists about the “right” way to handle a recall.
- What should you tell your customers about the recall?
- How can you regain their trust?
- How can you control speculation and rampant rumors?
- Where can you go for answers?
If you are faced with a recall, we want to make sure you, your company, and your brand have the best possible chance of maintaining the trust and relationship with your customers that you’ve worked hard to build.
In light of the recent media focus on recalls, we have noticed that while many companies understand how to manage the LOGISTICS of a recall, they are failing woefully in the area of communicating the right message to their customers before, during and after a recall.
In order to help your company weather the recall storm, siteEDGE agency, in conjunction with Conference Call University, recently presented a worldwide Teleseminar titled:
“11 Of The Most IMPORTANT Things To Do When YOUR Company Is Faced With a Recall”
This event featured Janice Thompson, Managing Director of siteEDGE Agency.
The feedback we received about the information presented during this event was so positive, we have decided to make a recording of it available to anyone seeking information about the best way to communicate during a recall.
What you will learn in this important recording:
- How to use paid search Google, Yahoo!, MSN and Ask to ensure the RIGHT message is being delivered to the RIGHT audience.
- A domain name strategy designed to protect your brand image
- How to leverage the power of online video to calm fears and reinforce your relationship with your customers.
- The do’s and don’ts of leveraging press releases during a recall campaign
- How to utilize targeted online media buys to reach past, present, and future customers with your message
- How you can be telling your side of the recall story on national radio in a matter of DAYS.
- How and why to work with “influencer bloggers” to promote your recall action plan.
- The single most important place you need to place a link to your recall information
- What you should (and shouldn’t) be doing on your company Blog to reach out to your customers.
- How to use appropriate blog advertising networks to distribute your message to the public through passionate media outlets. (Let’s face it, they are going to be talking about you anyway, you may as well have a say in what they talk about!)
- Why it is critical that you saturate the media with your message, and how to do it effectively, efficiently, and with integrity.
Click here to download the recording as an mp3
(Can be played on your computer, or downloaded to your personal mp3 player)
Click here to play the recording as a live Stream:
Click Here to Download the Study Guide