I didn’t come up with this title and analogy but I wish I had. See Jim Sterne’s article of the same name posted January 18th, 2008. In a “net shell” (pun attempted) it says, even with all your other business priorities if you don’t have good web analytics in place your Web site is burning money. I have said this to many clients over the years but never this well. Take a few minutes and read what Jim has to say about this topic
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