That’s a Good Question
I just left a consultation meeting with a client where I raised the question “where are your site visits originating from today?” The first response was “That’s a good question. We don’t really know.” After some thought he remembered that they acquired a competitor’s domain that was already organically ranked and forwarded it to their site. This now accounts for a vast amount of their daily visits.
Impressive
I have experienced cases where one site was forwarded to another to take advantage of its organic ranking. We have even done it ourselves in the case of a second domain we owned. We were taking this second site down, it was ranked, so why waste it? I was fairly impressed that these novices identified this opportunity and did what it took to milk the reward.
Temporary?
The question now is how long will they be able to take advantage of this free fruit. In this case both the acquired domain and the actual domain have similar content so it may retain the rankings for some time. My recommendation to anyone in a situation similar to this is not to bet your business on it. Start now doing what it takes to get the actual site ranked well organically or you may be caught by surprise.
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