I was reading a post at David Lorenzo’s Sales Intensity about Sales Strategies for Entrepreneurs. The main gist of the post is that sales people looking for the ‘magic bullet’ to get new clients usually fail. I couldn’t help thinking that this relates well to a number of our online clients as well.
While search engine marketing (SEO and PPC) is an amazing tool that CAN deliver high ROI and help build a business, relying solely upon that can be dangerous. David’s post tells you to think of 100 ways to get one client, instead of 1 way to get 100 clients - and that is a smart strategy for online as well.
The key to a successful online marketing campaign is to not only build up search, but also other online channels that can deliver you customers. That way, if you find it’s prohibitively expensive to get customers via PPC, then you have a tool kit of other tactics that can deliver you that customer.
If you want to know more about integrated online marketing campaigns, and how they can help you grow your business cost-effectively - contact us now for a free consultation!
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