David Meerman Scott’s newly revised ebook is a must read if you’re serious about reaching buyers directly, driving more traffic to your website, achieving high rankings on the search engine, moving more people into your sales process or competing more effectively. That pretty much takes care of evey business owner who still has a pulse.
The ebook gives a step by step guide to how to use press releases to drive sales. If you use a PR firm, make sure you get a copy in their hands. If you have a corporate communications department, ditto. Thanks to the Internet, press releases are now a direct to consumer communication channel. So if you’re not writing your press releases to appeal to your customers and prospects, you’re literally leaving money on the table. The New Rules of PR will show you how to solve this problem. Read it. Put it into practice. And get on with enjoying more leads, more sales, higher profits.
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