Recently, our managing director and fearless co-leader, Janice Thompson, was featured in an Advertising Crossing article.
Here are a few prime snippets from her interview, head on over there to read the whole thing.
The company has worked with a wide range of talent, focusing its campaigns on “delivering more direct sales or leads for [its] clients,” says Thompson, which include large nonprofit clients and Fortune 500 companies as well as middle-market businesses.
“We’re snobs when it comes to running campaigns that can be measured in terms of bottom-line results,” Thompson says.
Which is why campaigns that help decrease client costs — “campaigns where we’ve been able to decrease a client’s advertising costs by 33% while increasing the results by 34%” — are Thompson’s pride and joy.
“I guess it goes back to my financial background,” Thompson adds. “I know we’re delivering real value for the client.”
Great interview Janice!
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