I have blogged on Google’s Quality Score before. It was the usual insight about why its important to get a good quality score. I went into how getting a bad quality score may cause you to pay more to be in position number 4 than your competition paid to be in position number 2. I even talked about some things to do that may help to improve a quality score. I’m sure the insiders at Google had a good laugh because no matter how much I hypothesized, I had no varifiable evidence on what will increase a quality score.
Earlier today Google may have had a gitch that made public some of the variables used to make up the quality score. This is the buzz anyway. Eric Landers of Search Engine Journal published in his blog that immediately below each of the sponsored search results (AdWords) were three separate variable names and values. Eric has screen shots and an opinion on what these may mean. Since this gitch has since been corrected by Google I wasn’t fortunate enough to have seen this myself to allow me to share my insight. I will at least point you to Eric’s Blog on this so you can get it directly from him.
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