http://www.siteedgeagency.com/onlinemarketing Thu, 20 Nov 2008 18:11:19 +0000 http://backend.userland.com/rss092 en Are Businesses Doom? If you believe what you hear in the news your business is doomed because “the economy is worse than it has been since the great depression.”  My advice is not to follow this defeatist philosophy. The Crux of the Problem If you are not getting as many customers as you ... http://www.siteedgeagency.com/onlinemarketing/four-steps-to-ignoring-the-economic-downturn/ Google is making changes to the way it calculates and implements its Quality Score rules. Currently a keyword's Quality Score is determined by a number of factors, including the term's click-through rate (CTR), relevance and historical performance, among others. AdWords Quality Scores influence the amount an advertiser has to pay to ... http://www.siteedgeagency.com/onlinemarketing/the-1-2-3-punch-of-the-google-quality-score-change/ After three years of working with large and small franchise units I’ve conclude there is a simple formula for successful online marketing for franchisees.  The formula may be simple but its implementation is somewhat involved.  Read on: 1. Tailor Your Campaigns to Each Franchisee.  To properly implement an online marketing campaign for your ... http://www.siteedgeagency.com/onlinemarketing/five-ways-to-guarantee-your-franchisees-receive-more-customers-from-the-internet/ I have blogged on Google's Quality Score before.  It was the usual insight about why its important to get a good quality score.  I went into how getting a bad quality score may cause you to pay more to be in position number 4 than your competition paid to be in ... http://www.siteedgeagency.com/onlinemarketing/google-accidently-leaks-quality-score-variables/ Google Content Network Defined The Google content network comprises millions of websites, news pages, and blogs that partner with Google to display targeted AdWords ads.  Ads to the content network are targeted based on content themes rather than specific keywords as is done on the search network. Unlike a keyword search which is ... http://www.siteedgeagency.com/onlinemarketing/how-to-save-money-with-googles-content-network/ I didn't come up with this title and analogy but I wish I had.  See Jim Sterne's article of the same name posted January 18th, 2008.  In a "net shell" (pun attempted) it says, even with all your other business priorities if you don't have good web analytics in place your ... http://www.siteedgeagency.com/onlinemarketing/web-analytics-is-a-fire-extinguisher/ There is danger in limiting landing page design and implementation to just five rules but I like Billy Blog's presentation.  According to Billy you should: Keep it focused: Force your page to have only one goal. If you are required to have two, then choose one as a priority and emphasize that ... http://www.siteedgeagency.com/onlinemarketing/5-rules-for-quality-landing-page-design/ Recently, our managing director and fearless co-leader, Janice Thompson, was featured in an Advertising Crossing article. Here are a few prime snippets from her interview, head on over there to read the whole thing. The company has worked with a wide range of talent, focusing its campaigns on "delivering more direct sales ... http://www.siteedgeagency.com/onlinemarketing/janice-thompson-featured-on-advertising-crossing/ If you've been keeping your eye on the online world, you may have heard about a pending lawsuit against retail giant Target. This suit is being brought about because Target failed to provide ALT tags on its website - which the plantiff states constitutes discrimination against visually impaired users. Has ... http://www.siteedgeagency.com/onlinemarketing/new-cause-for-alt-tags/ I was interviewed recently by Larry Dobrow for a story that appears in this month's OMMA  (requires free subscription) about marketing to the military.  As the article points out, active duty and reservists, military families and veterans have been grossly overlooked and misunderstood when it comes to marketing budgets and messages.  So ... http://www.siteedgeagency.com/onlinemarketing/military-marketing-tips/