http://www.siteedgeagency.com/onlinemarketing Sat, 03 Jul 2010 18:02:53 +0000 http://backend.userland.com/rss092 en Specialize in optimizing website designs to improve conversion rates, banner click through rates and internet direct marketing (AKA: Sales Funnel A/B Testing). I also focus on Search Engine Optimization tactics and affiliate marketing to achieve the best possible ROI. Including landing pages, jump pages, ppc landing pages and conversion rate ... http://www.siteedgeagency.com/onlinemarketing/usabilityconversion-specialist-alex-harris/ Acquire an FTE (Full Time Employee) The question isn’t IF a good online marketing employee will help increase revenue.  If they are good they will.  But there is a question as to if the cost of this person will exceed the revenue they bring in.  For example:  $100,000/year salary and benefits ... http://www.siteedgeagency.com/onlinemarketing/get-a-full-time-marketing-employee-for-half-the-cost/ Twitter Effectiveness  In a previous blog posting I discussed your effectiveness with Twitter as measured by your Retweet Rank.  A Retweet Rank is a representation of the number of times a user has been retweeted by others. I argued that this rank can be used to determine how much self promoting ... http://www.siteedgeagency.com/onlinemarketing/twitter-%e2%80%93-the-next-google-and-more/ Most of us know something about how Twitter works.  We follow someone.  Hopefully they will follow us back.  We type in something interesting every once in a while. We read what others are typing in.  But what does it all mean? As this is being written we are gathering responses in ... http://www.siteedgeagency.com/onlinemarketing/how-to-know-how-effective-you-are-on-twitter/ http://www.siteedgeagency.com/onlinemarketing/take-the-twitter-poll/ This was intially published in the Eyeing Marketing blog as written by Carrie Aker.  You can go there for the full detail but I want to get your juices flowing with a high level mention of the tips.1) Let your customers determine the content. Allow your audience to post photos, comments ... http://www.siteedgeagency.com/onlinemarketing/6-tips-on-how-to-make-your-website-interactive/ I have to admit that I didn't come up with this headline or topic.  Erik Holladay, Global Marketing Director for Intertek blog positing of the same name talks about the importance of negative keywords. You can read his blog by clicking on the following link: http://erikholladay.blogspot.com/2009/06/negative-is-positive-with-google.html I agree with Eick on the importance of ... http://www.siteedgeagency.com/onlinemarketing/negative-is-positive-with-google-adwords/ …or how you can generate more business than you can handle. It’s as simple as following these steps: 1.  Resolve to put your ad dollars into getting internet traffic 2.  Use the “marketEDGE Technique” to develop 6 to 8 ads 3.  Use an approved Campaign Optimizer to identify the top producing ads 4.  Use the ... http://www.siteedgeagency.com/onlinemarketing/the-marketing-system-that-never-fails/ Search Retargeting has been around for a while.  You may recall that this is when a visitor to a site page is tagged based upon the keyword they clicked on and is re-engaged on subsequent websites with pre-designed offers and messaging.   An Example of a Previous Implementation of Search Retargeting At one ... http://www.siteedgeagency.com/onlinemarketing/search-retargeting-and-yahoo/ Are Businesses Doom? If you believe what you hear in the news your business is doomed because “the economy is worse than it has been since the great depression.”  My advice is not to follow this defeatist philosophy. The Crux of the Problem If you are not getting as many customers as you ... http://www.siteedgeagency.com/onlinemarketing/four-steps-to-ignoring-the-economic-downturn/