Marty is considered one of worlds leading experts in “Electronic Retailing”, which includes internet, television, radio, and teleseminars.  He joins SiteEDGE from FawnKey & Associates, which he owned and operated from 1999 to 2007.   FawnKey & Associates is a business and marketing consulting firm with particular emphasis in e-commerce.  In this capacity, Marty earned hundreds of millions of dollars for his clients.  Marty also has experience in Mergers & Acquisitions, completing over $200 million in corporate acquisitions and divestitures from 2001 to 2003.  Marty shares his knowledge of Interactive marketing through his regular “Online Strategies” column in Electronic Retailer magazine, is frequently featured in marketing and business publications, and speaks to live audiences around the world about online marketing at numerous conferences and tradeshows.

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A must read article on e-mail marketing by Loren McDonald from the August 8, 2007 edition of E-mail Insider. 

I won’t spend time saying what Loren has already said.  Let’s just say that this article describes very well the difference between the good guys and the bad guys.

http://blogs.mediapost.com/email_insider/?p=482

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